A história segue a batalha entre o poderoso dono de uma concessionária de carros e seu filho Mark, que de repente tem a chance de ter o seu próprio negócio e escapar sob o jugo de seu pai autoritário.
Malcolm is a brilliant, callous businessman who is a vicious, overbearing father. Mark is the sales manager at Chamberlain Auto, the dealership that promises to do “Whatever It Takes” to put you in a new car. But on a scorching hot Saturday in the middle of the Phoenix summer, Mark has a chance to get his own dealership – and out from under the thumb of his father. Mark has to sell thirty-five cars by the end of the day. The question: Will Mark do whatever it takes – including betraying his sales team and himself – to get what he wants?